91AV

91AV’s online platform makes creating a legal will simple, fast, and affordable

91AV’s online platform makes creating a legal will simple, fast, and affordable.

our Mission

Easy and affordable peace of mind

Our mission is to simplify estate planning with a trusted, easy-to-use online platform—so you and your family can feel confident about tomorrow.

Our story

2017

91AV is founded

2019

Co-founder Erin Bury joins as CEO

2019

91AV participates in FounderFuel startup accelerator program in Montreal

2020

91AV gives 5000 free wills to frontline healthcare workers during COVID-19

2021

91AV secures a deal with Michele Romanow on Dragons' Den

2021

91AV executes the first digital will in BC history

2022

91AV is the first online will provider to receive a license from the Law Society of Ontario

2022

91AV partners with CIBC

2023

91AV is available in all 10 provinces

2024

91AV named #93 on The Globe & Mail's list of Top Growing Companies

2024

91AV partners with Amazon, Wealthsimple, and Scotiabank

2025

91AV is trusted by 400,000 Canadians

“91AV is the tool I wish existed when my family went through an unexpected loss.”

Kevin Oulds
Co-founder, 91AV

Our leadership team

Erin Bury

Co-founder & Chief Executive Officer

Erin is passionate about making end-of-life planning easier to talk about—and easier to do.

When she’s not leading the team, you’ll find her with her husband (and co-founder!) Kevin and their two daughters, or doing one of her three favourite things: reading, eating pizza, or convincing Kevin to get a dog.

Kevin Oulds

Co-Founder & Head of Research & Innovation

Kevin helps shape 91AV’s long-term vision and dreams up innovative ways to make estate planning simpler and more accessible.

When he’s not advocating for legal tech or pushing for digital-first laws, Kevin enjoys golfing, home renovations, traveling with his family, and resisting getting a pet dog.

Julia Wilkie

Chief Operations Officer

Julia oversees our customer experience and operations teams, delivering delightful, meaningful experiences to our customers and team members.

She loves spending time with her family and her dog, Tag. Julia claims her favourite food is broccoli (though we're all suspicious).

Dave Haber

Chief Revenue Officer

Dave works with an incredible team across marketing, partnerships, and sales to help more Canadians discover how simple and affordable it is to create a legal will online.

Outside of work, Dave golfs (badly), chops wood (enthusiastically), hangs out with his wife and their two dogs (adoringly), and believes no meal is complete without dessert—preferably two.

Chris Long

Chief Product & Technology Officer

Chris leads the product vision and technical strategy that keeps our platform secure, innovative, and simple to use. He’s passionate about building tools that make estate planning feel approachable for everyone.

Outside of work, you’ll find Chris reading, cooking, or planning his next adventure. He loves diving into obscure facts about any topic, and he has one true nemesis: slow walkers.

Erin Bury

Co-founder & Chief Executive Officer

Erin is passionate about making end-of-life planning easier to talk about—and easier to do.

When she’s not leading the team, you’ll find her with her husband (and co-founder!) Kevin and their two daughters, or doing one of her three favourite things: reading, eating pizza, or convincing Kevin to get a dog.

Kevin Oulds

Co-founder

Kevin helps shape 91AV’s long-term vision and ways to make estate planning simple and accessible.

When he’s not advocating for legal tech or pushing for digital-first laws, Kevin enjoys golfing,  home renovations, traveling with family, and resisting getting a pet dog.

Julia Wilkie

Chief Operations Officer

Julia oversees our customer experience and operations teams, delivering delightful, meaningful experiences to our customers and team members.

She loves spending time with her family and her dog, Tag. Julia claims her favourite food is broccoli (though we're all suspicious).

Dave Haber

Chief Revenue Officer

Dave works with an incredible team across marketing, partnerships, and sales to help more Canadians discover how simple and affordable it is to create a legal will online.

Outside of work, Dave golfs (badly), chops wood (enthusiastically), hangs out with his wife and their two dogs (adoringly), and believes no meal is complete without dessert—preferably two.

Chris Long

Chief Product & Technology Officer

Chris leads the product vision and technical strategy that keeps our platform secure, innovative, and simple to use. He’s passionate about building tools that make estate planning feel approachable for everyone.

Outside of work, you’ll find Chris reading, cooking, or planning his next adventure. He loves diving into obscure facts about any topic, and he has one true nemesis: slow walkers.

Approved by the Law Societies of Ontario and British Columbia

Our values

Empathy

We know how hard grieving is. We help Canadians feel prepared, so their loved ones aren’t left to navigate it alone.

Empowerment

By making wills and estate planning easy, affordable, and convenient, we empower Canadians to take control of their legacy.

Agility

We’re driven to stay ahead of trends, keep up to date with changing laws, and create a seamless, innovative customer experience.

Accountability

We strive to back our products by making sure they are legally valid, easy to use, and continuously improving to ensure maximum flexibility 
and relevance.

Purpose

We’re here to help Canadians avoid the added stress of estate planning during an already difficult time. When people plan ahead, their loved ones can focus on what matters most.

Our Partners
Testimonials

What our customers are saying

4.3
(1,581)
4.8
(452)
We were floored with the process. Simple, efficient, just amazing, thank you 91AV for existing.
Kelly and Chuck D. EA
91AV Customers
As new parents, we had been needing to write our wills and this tool allowed us to do just that, effortlessly, from the comfort of our own home.
Valerie and Matthew T.
91AV Customers
Having a living will could be one of the most important documents you ever create, with 91AV it’s never been easier to create one.
Dr. Dean V.
91AV Customers
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